LIVE TO PLAY ANOTHER DAY
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We create superior protection inspiring people to push their boundaries.
Sweet Protection blends industry-leading innovation with the finest craftsmanship available to create the safest and most advanced helmets, eyewear, protective gear and apparel.
Discover Sweet
Caleb's European World Cup Season
While we bundled up to survive the Kiwi winter, Caleb headed to warmer pastures to race the U21 World Cup XC season in Europe. It's been a trip of highs and lows, but plenty of learnings and rad experiences. We had a quick catch-up to hear about it so far.
Welcome Ben Richards
We're stoked to welcome fellow Kiwi and one of the biggest Freeski talents right now to the Sweet Protection NZ family. Ben, raised in the picturesque town of Wanaka, was basically born with a pair of skis strapped to his feet.
This is Sweet Protection
Sweet Protection blends industry-leading innovation with the finest craftsmanship available.
