Discover Sweet

Meet Alec: NZ GS and Slalom Ski Racer

We sat down with Alec Jackson; one of NZ's Giant Slalom and Slalom racers to hear what it really takes to chase speed on snow. From early morning sessions to when he first clipped into skis - and the protective gear he swears by - he shares what life looks like behind the goggles.

August 19, 2025

Meet Jasper Rogers: Freeride Skier

Hometown: Originally from Mt Buller in Australia and now based in Wanaka for Southern winters and Aspen in northern winters! Skiing Disciplines: Freeride skier Tell us about your early...

August 01, 2025

Brook Macdonald Joins Sweet Protection

We're stoked to welcome Brook to Sweet Protection! He has earned a reputation for his aggressive riding style and determination on the toughest courses. Nicknamed "The Bulldog" for his tenacity and power on the bike, he has been a significant presence in the downhill scene for several years.

June 12, 2025

Tags: Athlete

Get to Know Keira

Keira is a young and super talented rider based here in Rotorua. She’s an absolute natural, excelling across every discipline—Enduro, DH, Freeride, and XC. We put together a few quick-fire questions for her. Here’s what she had to say...

December 11, 2024

Tags: Athlete MTB

Caleb Bottcher Prepares for the Whaka100

Caleb Bottcher is no slouch at marathon races, particularly the Whaka100. With a few top five finishes and even a podium next to his name, he's setting out for this year's event with his eyes on the top step. With several Sweet Protection NZ staff also in the event, we were keen to pick his brains for some last minute tips on what it takes to do well at this iconic event.

October 07, 2024

Meet Mikayla Smyth - Slalom Ski Racer

Meet Mikayla - a talented young Ski Racer who has been racing from the age of 8 and wearing Sweet Protection from 11 years old, making her the perfect ambassador! Today she’s one of NZ’s top ski racers and is committed to proving herself on the world stage.

May 14, 2024

Giant 2W Course Preview - 6 Stage - Stage F

As the final race of the 2W season closes in, Brook and Sweet Protection Ambassador Heath grabbed their helmets, GoPro and headed out to Stage F to give you the full run down of the trickiest trail on course.

April 18, 2024

Meet Charlie Lester-Rosson

Meet Charlie, a local shredder based out of the Bay Of Plenty. She's not just a class bike rider, but she's also a legend off the bike too. As one of our rad ambassadors, Charlie lives and breathes the Sweet Protection lifestyle. Here's a bit of a Q & A session we had with Charlie to delve a little in to her world.

April 09, 2024

Tags: Athlete

Emil Johansson - Joins the Team

We are beyond proud to have Emil on the team, both as a team rider and as an important piece in developing our mountain bike-game. And believe us when we say we got some big stuff coming up. In the meantime, let’s get to know Emil better.

April 04, 2024

Caleb's European World Cup Season

While we bundled up to survive the Kiwi winter, Caleb headed to warmer pastures to race the U21 World Cup XC season in Europe. It's been a trip of highs and lows, but plenty of learnings and rad experiences. We had a quick catch-up to hear about it so far.

October 05, 2023

Tags: Athlete MTB

Welcome Ben Richards

We're stoked to welcome fellow Kiwi and one of the biggest Freeski talents right now to the Sweet Protection NZ family. Ben, raised in the picturesque town of Wanaka, was basically born with a pair of skis strapped to his feet.

September 06, 2023

Tags: Athlete Ben Richards Ski Snow

This is Sweet Protection

Sweet Protection blends industry-leading innovation with the finest craftsmanship available.

August 30, 2023