Caleb Bottcher Prepares for the Whaka100

Caleb Bottcher Prepares for the Whaka100

Caleb Bottcher is no slouch at marathon races, particularly the Whaka100. With a few top five finishes and even a podium next to his name, he's setting out for this year's event with his eyes on the top step. With several Sweet Protection NZ staff also in the event, we were keen to pick his brains for some last minute tips on what it takes to do well at this iconic event. 
October 07, 2024
Meet Mikayla Smyth - Slalom Ski Racer

Meet Mikayla Smyth - Slalom Ski Racer

Meet Mikayla - a talented young Ski Racer who has been racing from the age of 8 and wearing Sweet Protection from 11 years old, making her the perfect ambassador! Today she’s one of NZ’s top ski racers and is committed to proving herself on the world stage.

May 14, 2024
Giant 2W Course Preview - 6 Stage - Stage F

Giant 2W Course Preview - 6 Stage - Stage F

As the final race of the 2W season closes in, Brook and Sweet Protection Ambassador Heath grabbed their helmets, GoPro and headed out to Stage F to give you the full run down of the trickiest trail on course. 
April 18, 2024
Meet Charlie Lester-Rosson

Meet Charlie Lester-Rosson

Meet Charlie, a local shredder based out of the Bay Of Plenty. She's not just a class bike rider, but she's also a legend off the bike too. As one of our rad ambassadors, Charlie lives and breathes the Sweet Protection lifestyle. Here's a bit of a Q & A session we had with Charlie to delve a little in to her world.
April 09, 2024
Tags: Athlete
Emil Johansson - Joins the Team

Emil Johansson - Joins the Team

We are beyond proud to have Emil on the team, both as a team rider and as an important piece in developing our mountain bike-game. And believe us when we say we got some big stuff coming up. In the meantime, let’s get to know Emil better.
April 04, 2024
Caleb's European World Cup Season

Caleb's European World Cup Season

While we bundled up to survive the Kiwi winter, Caleb headed to warmer pastures to race the U21 World Cup XC season in Europe. It's been a trip of highs and lows, but plenty of learnings and rad experiences. We had a quick catch-up to hear about it so far.
October 05, 2023
Tags: Athlete MTB
Welcome Ben Richards

Welcome Ben Richards

We're stoked to welcome fellow Kiwi and one of the biggest Freeski talents right now to the Sweet Protection NZ family. Ben, raised in the picturesque town of Wanaka, was basically born with a pair of skis strapped to his feet.
September 06, 2023
This is Sweet Protection

This is Sweet Protection

Sweet Protection blends industry-leading innovation with the finest craftsmanship available.
August 30, 2023
Virginia Tech Safety Ratings

Virginia Tech Safety Ratings

New Sweet Protection helmets are rated among the safest in the world.
August 28, 2023