Caleb's European World Cup Season

Caleb's European World Cup Season

While we bundled up to survive the Kiwi winter, Caleb headed to warmer pastures to race the U21 World Cup XC season in Europe. It's been a trip of highs and lows, but plenty of learnings and rad experiences. We had a quick catch-up to hear about it so far.
October 05, 2023
Tags: Athlete MTB
Welcome Ben Richards

Welcome Ben Richards

We're stoked to welcome fellow Kiwi and one of the biggest Freeski talents right now to the Sweet Protection NZ family. Ben, raised in the picturesque town of Wanaka, was basically born with a pair of skis strapped to his feet.
September 06, 2023
This is Sweet Protection

This is Sweet Protection

Sweet Protection blends industry-leading innovation with the finest craftsmanship available.
August 30, 2023
Virginia Tech Safety Ratings

Virginia Tech Safety Ratings

New Sweet Protection helmets are rated among the safest in the world.
August 28, 2023