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Welcome Ben Richards

We're stoked to welcome fellow Kiwi and one of the biggest Freeski talents right now to the Sweet Protection NZ family. Ben, raised in the picturesque town of Wanaka, was basically born with a pair of skis strapped to his feet.

September 06, 2023

Tags: Athlete Ben Richards Ski Snow

This is Sweet Protection

Sweet Protection blends industry-leading innovation with the finest craftsmanship available.

August 30, 2023

Virginia Tech Safety Ratings

New Sweet Protection helmets are rated among the safest in the world.

August 28, 2023

Tags: Helmets MTB Paddle Road

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We create superior protection inspiring people to push their boundaries.

Sweet strives to inspire every outdoor enthusiast – from World Cup ski racers to the weekend warriors out with their kids and everyone in between – to give them the confidence to go further and faster. If you aren’t able to push your own limits, we aren’t doing our job.

Join the Sweet-iverse.