Discover Sweet
Brook Macdonald Joins Sweet Protection
We're stoked to welcome Brook to Sweet Protection! He has earned a reputation for his aggressive riding style and determination on the toughest courses. Nicknamed "The Bulldog" for his tenacity and power on the bike, he has been a significant presence in the downhill scene for several years.
Get to Know Keira
Keira is a young and super talented rider based here in Rotorua. She’s an absolute natural, excelling across every discipline—Enduro, DH, Freeride, and XC. We put together a few quick-fire questions for her. Here’s what she had to say...
Meet Charlie Lester-Rosson
Meet Charlie, a local shredder based out of the Bay Of Plenty. She's not just a class bike rider, but she's also a legend off the bike too. As one of our rad ambassadors, Charlie lives and breathes the Sweet Protection lifestyle. Here's a bit of a Q & A session we had with Charlie to delve a little in to her world.
Caleb's European World Cup Season
While we bundled up to survive the Kiwi winter, Caleb headed to warmer pastures to race the U21 World Cup XC season in Europe. It's been a trip of highs and lows, but plenty of learnings and rad experiences. We had a quick catch-up to hear about it so far.
Welcome Ben Richards
We're stoked to welcome fellow Kiwi and one of the biggest Freeski talents right now to the Sweet Protection NZ family. Ben, raised in the picturesque town of Wanaka, was basically born with a pair of skis strapped to his feet.
