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Caleb's European World Cup Season

While we bundled up to survive the Kiwi winter, Caleb headed to warmer pastures to race the U21 World Cup XC season in Europe. It's been a trip of highs and lows, but plenty of learnings and rad experiences. We had a quick catch-up to hear about it so far.

October 05, 2023

Tags: Athlete MTB

Virginia Tech Safety Ratings

New Sweet Protection helmets are rated among the safest in the world.

August 28, 2023

Tags: Helmets MTB Paddle Road

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We create superior protection inspiring people to push their boundaries.

Sweet strives to inspire every outdoor enthusiast – from World Cup ski racers to the weekend warriors out with their kids and everyone in between – to give them the confidence to go further and faster. If you aren’t able to push your own limits, we aren’t doing our job.

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